Branding and web design guides for Gulf businesses
Before you commission your next project
Costs, choices and questions worth settling before work begins.
Articles
Copywriting
About us page: what to write and how to support it
An about page explains who provides the service and which facts support the offer. Real names, roles, working methods and attributable examples are more useful than a list of gener…
Logo Design
AI logo design: files, permissions and practical checks
AI can produce logo concepts. Before business use, check the exact lettering, contours, variants, file structure and permissions. A persuasive preview is not automatically an edita…
Motion Design
Animated logo: when it helps and what to deliver
An animated logo changes over time. Whether it is useful depends on where it will appear: a website intro, video ending and presentation can need different exports and playback beh…
Web Design
Animated website: examples, technique and acceptance
An animated website needs a named job for every movement: explaining a state change, confirming an input or showing a product. At acceptance, what counts is whether that job is sti…
Brand Identity
Brand consistency: rules and practical rollout
Brand consistency means applying the same approved decisions at the customer touchpoints you actually use: names, logo variants, colour roles, typography and current templates. A s…
Brand Identity
Brand guidelines template: selection and practical tests
An editable brand template applies agreed visual rules to a specific task. Establish the application, software and real content before choosing it. A presentation file and an empty…
Rebranding
Brand refresh or rebranding: choosing the right scope
A brand refresh changes selected visual elements while retaining a relevant underlying direction. Rebranding can also involve positioning, naming and the wider application system. …
UI/UX
Cart abandonment: calculation, causes and useful tests
A cart-abandonment rate needs a defined starting group, matched completed orders and an observation window. Carts, sessions and people are not interchangeable denominators. Record …
Packaging
Coffee packaging design: brand, variants and print
Coffee packaging has to bring product, variant and mandatory information together on a specific pack format. Design therefore starts with the product data sheet and the approved pr…
Brand Identity
Corporate identity design: elements and examples
A visual identity connects logos, colours, typography, imagery and applications through shared rules. A logo is one part of that system. The practical test is whether your team can…
Web Design
Dental clinic website: content, appointments and approval
A dental clinic website should explain actual treatments, responsible clinicians and the appointment route. Clinical content, technical operation and legal review need separate app…
Art Direction
Design trends 2026: testing styles on real projects
Design trends for 2026 cannot be ranked seriously by popularity without a documented market sample. This comparison therefore examines specific design directions on our own project…
Packaging
Design your own packaging: dieline and approval before print
Anyone designing their own packaging first needs a confirmed production template and complete product data. An attractive screen view is not enough to judge folding, mandatory text…
AI Search & Entity Visibility
Do you pay to appear in ChatGPT? Access and visibility
Paying for your own ChatGPT access is different from commissioning website improvements or buying an available advertising product. None should be presented as purchasing a guarant…
Brand Identity
Freelance designer or agency: compare the actual scope
Compare a freelance designer and an agency against the same task. The business label does not tell you what is included, who makes decisions or which files your team can use later.…
Web Design
Good-looking website, no enquiries: test the contact journey
A good-looking website still needs a working enquiry route. Test a valid message through to receipt, then an error and its correction. Review the offer and evidence on the landing …
AI Search & Entity Visibility
How AI assistants recommend brands: what the evidence shows
Brand recommendations can be investigated through saved answers and published access guidance. Those do not reveal a complete internal selection formula. Improve accurate, accessib…
Web Design
How much does a website cost in Dubai?
A custom website at Alkeme Design starts from $2,400 (≈ AED 8,800) for Starter, from $6,400 (≈ AED 23,500) for Business and from $12,000 (≈ AED 44,050) for Premium. Pages, content,…
Brand Identity
How much does branding cost in Dubai?
A complete brand identity at Alkeme Design costs $4,400 (≈ AED 16,150) to $24,000 (≈ AED 88,150). Strategy, applications, Arabic and Latin requirements, and the depth of the guidel…
Web Design
How to choose a web design company in Riyadh or Jeddah
To choose a web design company, compare working sites and written scopes. Test real pages on a phone, ask who writes Arabic, establish control of accounts and agree what happens af…
AI Search & Entity Visibility
How to get found in ChatGPT: access, content and evidence
Start with accessible service pages, clear business information and supportable examples. Check the relevant search access settings and observe actual answers. No crawler setting, …
Ad Creative
Instagram ad design: brief, creative and meaningful tests
Instagram ad creative needs an offer, intended action and a design suitable for its actual placement. Organic posts can supply material, but they do not establish that a creative h…
Instagram Grid
Instagram feed design: content, grid and usable templates
Instagram feed design connects individual posts and the profile overview. Each post needs understandable content; the overview needs recurring rules for names, typography, images a…
Instagram Grid
Instagram grid format: working sizes, crops and exports
The working canvas, uploaded media and visible profile crop are different things. Record and check each for the actual account and image. The dimensions in this guide are labelled …
Logo Design
Logo design cost in Dubai
Logo and brand essentials at Alkeme Design start from $1,400 (≈ AED 5,150). The package develops the mark and the agreed supporting variants, colours, typography and practical rule…
Logo Design
Logo design for startups: what to commission first
A startup logo brief should name the applications needed now, the languages and the files to be delivered. A wider identity can follow when the offer is clearer; it need not be com…
Logo Design
Logo feedback: useful questions and a review checklist
Useful logo feedback identifies an application, a file version and an observable problem. 'The name cannot be read in the profile image' can be checked. 'Make it more premium' need…
Logo Design
Logo redesign: refresh, redraw or start again?
A logo redesign can mean cleaning up files, refining recognised shapes or developing a new concept. These are different jobs. Identify the problem, what must remain recognisable an…
Motion Design
Motion design for brands: applications, process and delivery
Motion design adds time, sequence and rhythm to graphic communication. A brand project can include typography, logo movement, product sequences and transitions. Specify the trigger…
Email Design
Newsletter ideas: useful content without constant discounts
A useful newsletter answers a specific question and offers a relevant next step. Verified product facts and existing guides can supply the material. A proposed editorial example is…
Packaging
Packaging design cost: prices per product line
Packaging design at Alkeme Design costs $3,200 (≈ AED 11,750) to $12,000 (≈ AED 44,050) per product line, not per piece. The price depends on the number of variants, the formats an…
Packaging
Packaging requirements in Saudi Arabia: references, roles and design tasks
Packaging requirements in Saudi Arabia do not fit into one sentence. The SFDA refers food labels to specific technical regulations, and some material claims can require a separate …
Brand Identity
Personal branding: positioning, evidence and visual identity
Personal branding connects a person with a clear offer, credible work evidence and consistent communication. Names, claims, photographs and templates should support that connection…
Custom Tools
Product configurator cost: scope and price factors
Configurator projects at Alkeme Design start from $900 (≈ AED 3,300). The quote depends on the options and dependencies, visual treatment, required output and integration work. Com…
Custom Tools
Shopify product configurator: integration and tests
A shop configurator must translate the selection into data the store can order correctly. The preview is only one part. Variant, quantity, additional details and the charged result…
Custom Tools
Quote calculator for small business: scope and cost
A quote calculator asks for the information needed to prepare an offer and applies the business's agreed pricing rules. It can provide an indicative result, a summary for sales or …
Instagram Grid
Reorganise your Instagram feed: review before changing posts
Reorganising a business Instagram profile starts with its existing posts and the intended content system. Distinguish your own profile grid from the home feed you view. Check avail…
AI Search & Entity Visibility
SEO, GEO and AEO: differences and the right evidence
SEO, GEO and AEO describe overlapping visibility goals: search results, generated answers and direct answers. An offer still needs specific changes and appropriate evidence. The ac…
AI Search & Entity Visibility
SEO in 2026: access, AI search and useful measurement
SEO needs accessible pages, relevant information and measurement suited to the business question. AI answers add another observation surface, not a reason to invent special require…
Ecommerce
Shopify or a custom online store in the UAE?
Choose a platform or custom store by testing the same requirements: content, languages, buying journey, maintenance and a future move. A low monthly starting price does not describ…
UI/UX
UI/UX design for product brands: the interface is part of the brand
UX plans how people move through a shop, configurator or portal. UI defines the interface they use. For a product brand, both should develop together so the customer can complete t…
Web Design
Web design for product brands: information, interaction and cost
A product-brand website must connect product information with a usable next step: purchase, retailer visit or enquiry. That purpose determines the structure, media and acceptance c…
Web Design
Website not bringing customers: demand, enquiries and orders
No customers can mean no relevant visits, no valid enquiries or no orders after enquiries. These need different work. Define each step and compare consistent evidence before decidi…
AI Search & Entity Visibility
Website not showing on Google: diagnose the actual URL
First distinguish a page absent from the index from an indexed page missing for a particular query. Start with a real URL and inspection evidence, then check delivery, access, inde…
Rebranding
What changes in a rebrand, and in what order?
A rebrand can affect the logo, typography, website, packaging, profiles, documents and signs. Define the direction and identity rules first, then coordinate digital updates and phy…
Art Direction
What does an art director do? Roles, briefs and approval
An art director defines the visual direction and checks its application across the agreed media. Commission the decisions, production brief and review responsibilities explicitly, …
AI Search & Entity Visibility
What does ChatGPT say about my company? A test record
Assess what ChatGPT says from an actual saved answer, including the question, time, visible system, search mode and sources. One correct statement does not establish permanently ac…
Brand Identity
Brand book: contents and practical handover
A brand book records approved design decisions and explains how to apply them. Its usefulness can be tested with a new task: can the person responsible find the right rule and file…
Custom Tools
Product configurator: function, examples and costs
A product configurator turns selected attributes into a valid variant, preview or quotation. Its essential job is to check the rules. An attractive interface alone cannot establish…
Brand Identity
What is brand identity design?
Brand identity describes what a brand intends to stand for and how that intention becomes decisions about its offer, language, behaviour and visual rules. Brand image is how people…
Rebranding
What is rebranding? Scope, examples and implementation
Rebranding changes an existing brand's direction or presentation. It can involve positioning, naming, visual identity and applications. Start with the business problem the change m…
Web Apps
When is a custom web app worth it? Workflow and total cost
A custom web app is worth investigating when the real workflow, users and rules justify it against available alternatives. Compare implementation and operation over the same period…