Design for your industry
Beauty and perfume branding, packaging and Instagram
Last updated: 3 November 2026
Free brand audit →In short
We design beauty, skincare and perfume brands as one system: identity, packaging that holds its own on the shelf and in an unboxing video, and an Instagram grid that looks as considered as the product. Bilingual by default for Gulf retail.
What matters in this category
- Packaging that reads as premium at arm’s length and on a phone screen
- One look across box, bottle, website and feed
- Arabic and Latin lettering designed together
- Product photography direction so the range looks like one brand
We help when
- You are launching a skincare, beauty or fragrance line
- Your packaging looks like the products next to it
- You are moving from Instagram sales to retail or your own store
- Your feed does not match the quality of the product
What we do for your business
Selected work
Posh Stink →
Posh Stink is a London perfume house: one batch a year, four fragrances, one for each season, 300 numbered bottles each. The brand lives on a website built from particles, where every bottle is a cloud of hundreds of thousands of points that breaks apart and gathers again as the seasons change.
Manifest →
Alkeme Design handled Manifest, a personal-care brand, as one coherent system: identity, packaging, a website and an Instagram grid that all speak the same language.
Pop Academy →
Alkeme Design created Pop Academy, a hair academy: identity, a website, and an Instagram grid that makes the courses look the part.
Pucca Diana →
Sixteen years of work, and none of it findable on Google, because it all lived in an Instagram feed. Alkeme Design rebranded Pucca Diana, a makeup artist and academy in Bacau, and built the website and the Instagram grid as one system, with the search and entity work that turned it into rankings. Twelve days from nothing to live.
Frequently asked questions
Do you design perfume and cosmetics packaging?
Yes: boxes, labels, bottles and gift sets, with print-ready files and production notes for your printer.
How much does beauty packaging design cost?
Packaging design costs $3,200 to $12,000 for a product line, plus from $800 for each additional product in the same line.
Can you design our online store too?
Yes. We design stores on Shopify, Salla or Zid so the store, the packaging and the feed look like the same brand.
How long does it take, and can you work with our printer?
Timeline depends on scope and you get one at kickoff. We deliver print-ready files and production-aligned dielines, and we are happy to work with your existing printer or point you to one we trust.
What makes fragrance and beauty packaging feel expensive?
Weight, texture and restraint. Tactile luxury, cork, textured paper, embossing and how the bottle feels in the hand, signals quality before a word is read. We design apothecary and artisanal-storytelling packaging for beauty and fragrance brands, so the product feels premium the moment someone picks it up.
Can you make the packaging feel high-end without a huge budget?
Yes. Perceived premium comes from decisions, not just spend: material, hierarchy, restraint. We make those choices deliberately for your price point.
Do you design the whole system or just the logo?
The whole system. For beauty, the bottle, box, feed and site all have to feel like one brand, so we design them together.
How does design get a salon more bookings?
Clients judge a salon on how premium it looks before they book, so a consistent identity and a strong feed make the studio feel like the considered choice. When the Instagram, the site and the space all match, new clients trust it and regulars stay.
Do you design the Instagram feed for salons?
Yes. We build the grid and content system so the feed looks like one premium brand and drives bookings, not just likes. For a salon the feed is the shopfront, so we treat it like one.
What is the BWI 3-in-1 Brand System for a salon?
The BWI 3-in-1 Brand System is brand, website and Instagram built together as one system, the three things a salon is judged on online. Instead of three suppliers that never match, you get one coherent premium presence.
Let's talk about your brand.
Tell us about your brand and what you need. We reply personally.
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