Pucca Diana BWI 3-in-1 Brand System · Brand Identity · Web Design · Instagram Grid · SEO & GEO · AI Search & Entity Visibility · Custom Tools · Ad Creative · Copywriting · Makeup artist & academy
Sixteen years of work, and none of it findable on Google, because it all lived in an Instagram feed. Alkeme Design rebranded Pucca Diana, a makeup artist and academy in Bacau, and built the website and the Instagram grid as one system, with the search and entity work that turned it into rankings. Twelve days from nothing to live.
The challenge
Pucca Diana had sixteen years behind her, a full book in Bacau and her own academy. What she had online was an Instagram account and a logo. That was the whole estate. No website, so nothing was searchable, and a bride typing "machiaj mireasa Bacau" found schools and salons instead, while the pages ranking above her barely mentioned bridal work at all. The work was there. The place to find it was not.
The idea
We gave the brand a place of its own and then made it findable. The site is a film you scroll through: twelve chapters wide, opening on a monogram that draws itself and fills with her pink before the first frame lands. Under the film sits the unglamorous half of the job, the half that decides whether anyone arrives: bilingual pages written for the searches people actually type, structured data, a Google Business profile, and a dashboard that tells her which of it is working.
The website
A horizontal film in twelve chapters, with an intro where the P monogram draws itself and fills with the brand pink, and a spotlight on the cover title that follows the cursor. Romanian and English, built as static files so it loads fast on a phone in a salon.
Phone first, not phone last
On a phone the horizontal film becomes a natural vertical scroll. Most of her clients arrive from Instagram on a phone, so the mobile version is a different mechanic carrying the same content, not a shrunken desktop.
Brand identity
A new mark to replace the old one, drawn as one system: solid and line, positive and negative, plus the standalone monogram. It had to work as a drawn animation in the site intro, as a favicon, and printed on a business card, so it was designed for all of them at once. The rebrand also settled the name: the Instagram and Facebook handles were moved onto puccadiana.ro so the brand, the domain and the profiles are one string instead of three.
Two-sided business cards with a QR straight to the profile, plus a festival flyer, artwork set up print-ready.
The Instagram grid
The feed rebuilt as one system, not eighteen separate posts. Every tile carries its category in the corner, Glitter, Opal, Clean glam, Editorial, Bridal, Smokey, Anti-aging, and typographic cards break the run of portraits so the grid reads as a magazine rather than a camera roll. The handle on the profile is the rebrand: puccadiana.ro, the same string as the domain.
Posts built for search
A four-slide carousel that turns a real five star Google review into a post, plus twenty two images renamed, tagged and captioned for search before they were ever published. The feed and the site say the same thing in the same voice.
What we delivered
MarketBacau, Romania
- Brand identity & logo system
- Print: business cards & festival flyer
- Bilingual website
- Cinematic intro & sound
- Copywriting: 20 journal articles, RO and EN
- 12 service landing pages
- Interactive service quiz
- Newsletter: signup, welcome email, signed unsubscribe
- Article reactions & an ask-me form on every article
- Legal pages & GDPR cookie consent
- Instagram grid & carousel system
- Google Ads: Performance Max campaigns & creative
- 22 photos renamed & tagged with full metadata
- SEO & GEO: structured data, sitemaps, hreflang
- Entity & online presence: Google Business, Bing, IndexNow
- Keyword visibility tracking
- Analytics dashboard: seven platforms on one page
- Hosting, domain & deployment
- Performance: 100 on desktop
BWI 3-in-1 Brand System →
Brand, Website & Instagram as one.
Brand Identity →
A complete, ownable brand system.
Web Design →
Interactive websites built to feel premium.
Instagram Grid →
A feed designed as one system.
SEO & GEO →
Rank on Google, get cited by AI.
AI Search & Entity Visibility →
Get recognised by AI and Google.
Custom Tools →
Calculators, configurators and internal tools.
Ad Creative →
Scroll-stopping paid social & display creative.
Copywriting →
Words that sound like you and make people act.
Frequently asked questions
How do I know if my business is invisible on Google?
Search your own service plus your town, the way a client would, and look at who comes up. If your competitors are there and you are not, you are invisible, however good the work is. Pucca Diana had sixteen years of it and, through June and July, Google recorded zero impressions for her domain, because there was nothing to rank.
All my work is on Instagram. Do I still need a website?
Yes, because Instagram is not searchable. A feed cannot answer someone typing your service and your town into Google. The website turns the same work into pages that can, and the feed keeps feeding it. That is why we build brand, website and Instagram together rather than one at a time.
How long does it take to rank after a new site goes live?
Faster than most people expect for local searches, if the groundwork is there. Pucca Diana launched on 22 August. In the first week she sat at position ten for machiaj Bacau. In the second week she was at position one. National, broader terms take much longer, and we say so rather than promising them.
What does a makeup artist actually need online?
A place of her own that ranks, and a feed that feeds it. For Pucca Diana that meant identity and print, a bilingual website built around the six services she really sells, an Instagram system, and the local search work that makes a Bacau bride find her instead of a school.
Why build a website if the work already lives on Instagram?
Because Instagram is not searchable. Sixteen years of bridal work sat in a feed nobody could find on Google. The website turns that work into pages that answer the questions people type, and the feed keeps sending people to it.
Do you handle Google Business and local search as well?
Yes. We set up and ran the Google Business profile, Bing, structured data, sitemaps and indexing, and tracked keyword visibility. The local pack is where a bride actually chooses, so it is not an afterthought.
Can you build the brand, the website and the Instagram as one system?
Yes, that is the BWI 3-in-1 Brand System, and Pucca Diana is what it looks like end to end. Kickoff on 15 August, site live on the 22nd, Google Search Console verified on the 25th, Instagram grid out on the 27th. Twelve days, one supplier, so the monogram in the intro, the business card, the site and the carousel are the same brand instead of three companies guessing at each other.
Do you build reporting for a client this size?
We built her a private dashboard that pulls Search Console, Google Business, Bing, Analytics, Cloudflare and the social accounts into one page, and archives the numbers daily, because most of those platforms forget their own history within months.
How do you know any of it worked?
Because it is measured. Indexed pages, position in the local pack, direction requests from Google Business and page speed are all numbers we can show, and they are in the result below.
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